Thought for the Day!

Oregon Dry Cleaners Assoication

January 200

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News from the Oregon Dry Cleaners Association )
Greetings! November 2007
In This Issue
  • A Message from the President
  • Guest Speakers Provided Valuable Information
  • Vendors Shared their Products and Services
  • Tom Mosher Dry Cleaner of the Year Award
  • Many Thanks to our Sponsors
  • From the Editor's Laptop...

    What did you gain from attending this years ODCA Convention in Kah-Nee-Ta? Hopefully you learned a lot of useful information to make your job easier and had a good time meeting old friends, making new ones and sharing experiences. I know I did and I would like to share a few highlights of mine.

    It seemed that the energy was much higher this year than in the past. The Presidents Reception received the best turn-out I've ever seen and the mood was ecstatic. We missed seeing a few familiar faces who were unable to attend and we hope they can make it next year, but were elated at all the new attendees.The dinner at the reception was an all out Italian Buffet and we all took advantage of the delicious food and hosted bar. I would like to thank Steve Young for standing up, introducing himself and asking each in turn to do the same. It really helped to ensure everyone knew everyone. I hope we make this a regular part of the reception. Energized by the evening many of us didn't want to go back to our rooms right away so we headed to the lounge for a few more libations and dancing to a great band. Dry cleaners know how to party and it was a great chance to catch-up on the past year with a few more friends. Of course, with a great band playing the music of "our generation", a few of us just couldn't resist the opportunity to hit the dance floor. Go Barbara and Steve!

    Breakfast was great and none of us went hungry for lack of food. In fact, the meals were excellent throughout the event. Did you try the Indian Fry Bread at breakfast? Add a little Huckleberry Jam and WOW. We picked up a package of mix in the gift shop so we could make more at home. Our Guest Speaker's presentations are covered later in this newsletter so I won't spend time on that here. They were all excellent and gave us a wealth of information. Sadly, Dick De Zeeuw of DEQ was unable to make his connecting flight from the east coast so we didn't get any updates on the Dry Cleaner Program. However, he has promised an update via this newsletter so watch future issues for his report. With ten dry cleaners audited this past year, it should make for some interesting reading.

    The banquet is my favorite part of convention. As chair of the committee that put the event together, this is my chance to finally take a deep breath and relax. We started with a hosted bar for the cocktail hour. This was a new addition this year. You could tell when you entered the room the energy was still high as the air was electric. Usually the room slowly fills up, this year it seamed everyone was there from the start. Our dinner was the House Specialty, Kah-Nee-Ta Bird in Clay. A game hen is sealed in baker's clay and slow roasted. The story of the tradition is told and you then break open the bird with a hand-made juniper mallet which is yours to take home as a keepsake. What a hoot to see all of us banging away with our mallets. The bird was excellent and the wild rice and vegetables made it a perfect meal. You know it was good by how many spots you find on your clothes the next morning. Ahhhh, job security.

    During President Scott McClure's speech, he talked about the computer class ODCA sponsored earlier in the year. As an example of what we learned, a copy of the PowerPoint display that shows on a continuous loop in my cleaners was shown. The presentation was made in version 07 and the translation to an earlier version caused it to run a little off. We had to convert it as it shows on a wide screen monitor and the dimensions would have been way off. Our Webmaster Leslie Kettenhofen did a great job of converting it without knowing what it was supposed to look like. She also added music. As the PowerPoint presentation started, so did Queen's "We Will Rock You". Now what do you expect would happen in a room full of happy dry cleaners armed with juniper mallets when that music starts? You guessed it. I think it began at the Westport table. "We will, we will Rock You!"...and then...BOOM BOOM BOOM...BOOM BOOM BOOM. The entire room joined in. What a noise we made! I was laughing so hard my chest hurt. So thank you Leslie and Westport!

    Scott continued with his speech and shared his reasons for wanting to continue as President for a second term. You can read more in his column this month. Next up was the Tom Mosher Award for Dry Cleaner of the Year. This was certainly THE highlight of the event for me. Kathey Butters will tell you about it in her column.

    Then came everyone's favorite part of the evening. Tickets were passed out and drawings were held. The prizes were many and it was so fun to watch as people realized it was their number that had been drawn. Even though my number wasn't called out, I still loved watching others win.

    I have had the joy of chairing the convention committee several times. But, I have discovered that after a two year stint, its time to step back and "recharge". So I left this year's event satisfied that it was successful but a little sad that next year I won't be on the committee. I am however excited that Claire Anchick will be chairing next year. She has done an awesome job in the past and I look forward to attending next year without having to worry over the details of the event.

    You will want to be sure and read next month's ODCA newsletter. I have talked in the past about the onslaught by the media against PERC dry cleaners and questioned what it is I can do in my shop to become more "green" in my customers eyes. Well, I've done my research and I don't think you will want to miss the first of my two part article, "Is DrySolv Right for Me?"

    Can you believe it's almost Thanksgiving? I hope you have had a great year and have plenty to be thankful for, I know I do. And the future looks even better. Have a great month, a great holiday and may you stay healthy and prosperous!


    Brian Olson CED, Director, District 1 - Newsletter Editor

    A Message from the President

    Here it is the first of November already and business is certainly picking up with the change in weather.  Now is a good time to make sure all your equipment is working and the proper maintenance has been done because down-time now isn't something you want to have to deal with.

    A good time was had by all at our annual convention held at Kah-Nee-Ta High Dessert Resort & Casino on October 5th and 6th.  For those of you that did not attend, you missed informative speakers such as Jan Margosian with the Oregon Department of Justice, Consumer Fraud Division, Lyn Schmidt of Energy Trust of Oregon and Nancy Judson & Dave Eliopulos with PayChex.  The vendors have our thanks also for their continued support of ODCA.  Thanks go out to Westport Supply, Covers etc,. LMT Distributors, DCCS Computer Systems, Peterson Equipment Co., Northwest Solvents and Supply, Streets, Taylor Boiler and Pacific Fabricare Systems.  My personal thanks go out to Brian and his Convention Committee for putting together another fine event and the Food and Accommodations were excellent.

    It is an honor to be selected again to lead this Association for 2008 and allow me to accomplish a few things that I did not get done this year.  One thing that we have to finish this year is a rewrite of the by-laws to bring us into compliance with existing law since it has been at least 25 years since they were last updated.  We are close and will be mailing these out to you in November for your review along with a ballot.

    In 2008 I have some specific goals that I would like to put forth.  First I want to expand education that will include hands-on-training in spotting, cleaning, pressing, wet cleaning and customer service and keep the cost down as much as possible for members so they might be more able to send employees.  These would be full 1 or 2 day classes on Fridays or Saturdays and I will be looking for volunteer plants to hold these classes.  Let me know if you are interested in hosting one of these classes.  The second thing I would like to do is raise consumer awareness and get the Association involved in our communities so that when we are in the news it isn't always something of a negative nature.  We can accomplish this by having Blanket, Clothing and Food Drives or fund-raising for Special Olympics, MD and many more worthy causes.  We can educate local store buyers and salespeople on dry cleaning fabrics and their ability to be cleaned.  We can give talks at local schools for Science and Business classes.  How many kids, let alone adults, do you think actually know what dry cleaning is?  When we do good things, or there is good news about our profession we need to issue press releases and when misinformation is printed about us we need to respond and not remain quiet.  To help facilitate this plan of action I will be naming a Community Outreach Committee that will be made up of Board members and voting members alike.  So if this sounds like something that you would be interested in taking part in, please give me a call!

    In the next year, let's make the Oregon Dry Cleaners Association a better organization by taking part in some of the things I have outlined above.  Members, talk to the non-members you know and tell them why membership in this association is an asset to themselves and their business and encourage them to join.  Spend just a few minutes of your time to promote the ODCA.  This Association's Officers and Board donate hundreds of hours of personal time to make sure your rights are protected, be it through legislative, DEQ or press and they do it for no personal gain other than the belief that they are doing something good for the industry.  Show us that you appreciate our hard work by donating a little of your time in helping us promote this profession that we all have chosen.

    Until next month,
    Scott

    Contact Scott McClure at smcclure@oregondrycleaners.org.

    Guest Speakers Provided Valuable Information

    Attendees at the ODCA convention this year were very fortunate indeed. Our fist guest of the day was Jan Margosian, spokesperson for the Oregon Department of Justice, Division of Consumer Fraud.

    Jan covered a multitude of subjects protecting you and your customers and her visit was quite timely. New laws went into effect October 1st of this year which allow you to effectively "freeze" your credit reports so that no-one can access your information. This may not work for everyone but if you have enough credit available to you and have no plans to apply for more, this may be the perfect tool to help protect yourself from identity theft. (You can unfreeze your credit report if needed)

    Another law designed to protect you and your customers goes into effect January 1st of 2008. A packet provided by the Department of Consumer and Business Services outlines your obligations as a business to protect your customers private information. Do you have credit card information on file? Addresses? You must have a security plan in place to protect your customers information. By following the guidelines outlined in the packet "Protecting Personal Information, A Business Guide", you will protect yourself from liability should an event occur.

    Jan covered the top ten list of complaints filed with the Attorney General's Office. Fortunately, not only is our industry not on the list, but complaints filed against dry cleaners are low.

    Each and every attendee walked away with a bag provided by the Attorney Generals Office filled with useful information. From Selling on the Internet, Work at Home Schemes, Internet Auctions, The Cooling Off Rule, Taking the Scare Out of Auto Repair and Oregon's Lemon Law to Navigating Your Phone Bill and more, the information provided was timely, useful and could well save you tens of thousands of dollars.

    Next to speak was Nancy Judson of PayChex. If you have ever had questions about how a payroll service could be of benefit to your company, this was the chance to have your questions answered. PayChex not only offers you the ability to outsource your payroll, but all associated payroll items as well. They offer Employee earnings statements, Payroll journals, month-to-date department summaries, a notice of cash needed to cover payroll expenses and tax liabilities, accurate notifications of tax liabilities and deposits and payroll worksheets to record your next payroll. As well, you can have direct deposit of employee checks, signed and hand delivered paychecks or access cards, (much like a debit card) for employees who may not be able to obtain a checking account. Also offered are Group Health plans and Pay-as-you-go workers comp insurance. The list goes on and your payroll is tailored to your individual needs.

    Dave Eliopulos of PayChex gave a PowerPoint presentation on 401k plans. He included plans and features, investment options, administrations and record keeping, plan comparison and managing your plan. He showed us how even a business with as little as one employee can take advantage of tax savings and retirement security by putting together a 401k plan. This subject can be a little dry and Dave did a great job of giving us the information we need without going into details that may not concern our particular needs. The best part of this is its all handled through the PayChex payroll system so you don't have to invest hours of your time managing it.

    How is Energy Trust of Oregon "Changing Business as Usual"? Lyn Schmidt has the answers. Energy Trust is a public-purpose organization dedicated to energy efficiency and renewable energy generation. They help Oregonians save energy, increase the comfort of their homes and businesses, and move toward energy self-reliance.

    They offer energy efficiency programs with cash incentives and tax credits for your business. Lyn has worked extensively with the Hospitality and Restaurant Industries and is now bringing the advantages of these programs to the Dry Cleaners of Oregon. Using a real cleaners as her example, she showed that by replacing the old T-12 lighting fixtures with new energy efficient T-8s, just how much money could be saved in energy costs, how much Energy Trust would pay for the project and tax credits available through the State of Oregon. Payback for this particular project was about six years. Every project will vary.

    In addition, she talked about other items Energy Trust can help us with, washing machines and water heaters being the main items. Unusual items such as your dry cleaning machine may also be available for incentives. Our industry is new to Energy Trust and as they learn more, they will be able to offer more and more benefits to us. We look forward to Lyn returning next year with even more ways for us to save energy and increase profits.

    Vendors Shared their Products and Services

    A few years ago, our Convention Chair Leslie Kettenhofen added Vendor Table Top displays to the ODCA conventions. They have become a popular staple of our event ever since and this year was no exception.

    Alex Johnson of Westport Supply told us about standard products and services available through his company as well as new ones. New is Westport's affiliation with Fabricare Choice Distributors Group. Offering a catalogue filled with all the products you need and use daily. We also appreciate Jim Butler, (one of two in our group), giving us a more indepth understanding of Westport Supply and it's goal to provide excellent service and products to the dry cleaning industry. Thank you Jim!

    Bobby Scwhartz of Dry Cleaning Computer Systems, (DCCS), flew in from the east coast to share his impressive system with us. He explained the value of a POS system and the features his company's product has to offer. If your plans call for an upgrade or new POS system, you owe it to yourself to check out this software.

    Jack Ellison of the Western Cleaner & Launderer shared information on his publication. Have you subscribed to this free monthly industry paper? Jack pointed out a disturbing trend in business reviews. Showing us a Seattle newspaper article wherein over 200 cleaners were reviewed by consumers. These reviews are very subjective and cleaners that should be in the top ten are listed way down on the list. He pointed out the importance of every customer walking away happy when they leave your store.

    Lisa Thornton and Ken Bitke of Covers etc, Kleerwite Chemical and Seitz Chemical spoke about the products they carry and introduced their newest line. Lisa and Ken travel the state to meet each of us in our shops and provide excellent customer service.

    Joe Bays, General Manager of Pacific Fabricare Systems in Tukwila, Washington drove down to share information and answer questions about the new DrySolv solvent, (nPB). It is the only solvent available as a drop-in replacement for PERC.

    Martin Peterson of Peterson Equipment Company re-introduced himself and shared information on the lines of equipment they carry and the services they provide. Peterson Equipment Company has long been a strong supporter of ODCA and we are always happy to have them with us. This year we had a special treat when Dennis and Marlys made a surprize visit to our Saturday night Cocktail Hour. It was great to see them again!

    Also on tap, was Jim Butler (the other one) representing Taylor Boiler. His table provided information on new Parker Boilers as well as information on repair and maintenance.

    Tom Mosher Dry Cleaner of the Year Award

    What a pleasure it was to present Brian Olson, 45th Avenue Cleaners in Portland, with the Tom Mosher Dry Cleaner of the Year Award for 2007.

    Tom Mosher was President of ODCA in 1966 when he passed away. To honor his dedication to the industry, ODCA presents the Tom Mosher Award; the criteria for selection includes participation in the ODCA, the industry and the recipient's community.

    One of the traits I admire most about Brian - if he takes on a project, you can count on it being done, not just completed, but done above expectations. Most of the tasks Brian took on this year were behind the scenes so members most often didn't have a clue how much effort Brian gave to ODCA. The ODCA newsletter that you received each and every month was put together by Brian. This year's convention, which was awesome, was Brian working hard for the members of ODCA and all convention attendees. Brian also put together a fact sheet for dry cleaners to hand out to any customer who had questions following the unfavorable KATU dry cleaning news piece done earlier this year. Brian not only wrote the fact sheet but with the help of Scott McClure, got it endorsed by the Korean American Dry Cleaners Association (KADCA) and the National Cleaners Association (NCA). He also worked closely with Nora Nealis at NCA to ensure accuracy.

    With all Brian did for the ODCA and the dry cleaning industry it is hard to believe he had any time to give back to his community, but he did. Brian participated in Project Bundle Up, did cleaning for two non-profits, the Pacific Festival Ballet and Triangle Productions. He also Chairs the Cemetery Committee for his congregation, Beit Haverim and regularly meets with families for pre- planning and immediate need.

    Brian is a highly decorated dry cleaner with such awards as NWPC's Model Cleaner Award, EPA Evergreen Award, Mayor's Spirit of Portland Award, DEQ Certificate of Exemplary Public Service and most recent, the NCA Circle of Merit Award for Customer Service for his creation of the "Don't Hang Up" pads. Convention attendees each received complementary "Don't Hang Up" pads in their registration packets.

    Brian is a two time recipient of the Tom Mosher Award, only the second person to ever receive it twice. With all Brian does for ODCA, this industry, and his community, it was such an honor to present this year's award to him.

    Contact Kathey Butters at kbutters@oregondrycleaners.org.

    Many Thanks to our Sponsors

    No Event of this type would be successful without the support of our sponsors. We would like to thank the following for their generous support in providing gifts and door prizes.

    National Cleaners Association 2 Complete Webinars and a Gift Certificate to attend one of your choice.

    Westport Supply Always tons of Freebies and Samples for us to take back to our shops.

    Northwest Solvents and Supply The ones with the Big Red Truck! 10 cases of struts to keep our pants up!

    PayChex Solutions from Hire to Retire...and a $50.00 Gas Card!

    Cleaner's Supply Ten very nice Gift Bags and a "Got Spots" floor mat.

    Jack Ellison, Western Cleaner & Launderer Jack is a great supporter of Oregon's dry cleaners year round and Alex will put those golf balls to good use!

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